Packaging
THE MAGIC BLUE BOX
Cobalt is the color of dream and color of CUiRASÉX. Robust and radiance, our signature cobalt blue gift box is equally iconic as its contents. We take responsibility for the environmental footprint of our products throughout their life cycle. From the beginning, CUiRASÉX has been committed to minimizing the environmental impact of the packaging we use without compromising our clients' experience. The CUiRASÉX standard for packaging (for both B2C and B2B packaging) encompasses all materials used for packaging and labeling throughout a product's entire lifecycle. This includes our shipping packaging, gift boxes, dust covers, and anything that protects, holds, or travels with the product.
We are committed to sourcing 100% recycled and renewable materials across all of our products and packaging. The cardboard is made from 100% recycled paper, while our dust bags are made of 100% recycled cotton. We have also reevaluated our packaging needs and used considerably less packaging than most luxury brands by eliminating any unnecessary plastic and paper waste such as ribbons, PE bags, tissue paper, stuffing paper, and care instruction booklets, which often end up in waste after unboxing.
Packaging, which is largely single-use, contributes significantly to global waste. This pollution can be visible, such as the plastic that washes up on ocean shores, or it can be invisible, such as airborne microplastics. Additionally, the majority of packaging is not recycled, even if it is technically recyclable. This can have detrimental impacts not only in its disposal but also in its production and the extraction of natural resources used to make packaging. Composed primarily of environmentally friendly and duly certified materials, CUiRASÉX's current practices include the reduction of excess packaging and the use of low-impact packaging materials, such as dust bags made of 100% recycled cotton and gift boxes made of paper that contains a minimum of 80% recycled content. We also avoid using single-use plastic in our operations and continually look to reduce, minimize, and optimize our packaging materials.
All purchases made at cuirasex.com will be carefully gift wrapped in our glossy signature packaging.